Black-and-white portrait of a man with short hair standing against a textured wall with arms crossed, wearing a buttoned shirt and a smartwatch.

I’m a senior product designer focused on turning ambiguous ideas into clear product decisions.

I've spent the last several years as the sole designer across fintech, SaaS, and health tech. I work at the intersection of product, design, and engineering to define scope, simplify complexity, and ship products that hold up over time.

Defining product direction
Simplifying core workflows
High-craft visual design
Working with me

A project, from the inside

Research
Iterating between research sessions
Kristi
2:52 PM

“The interview we're in right now has NO clue what's happening...”

Slack conversation during Social Site research showing interview feedback and overnight changes that improved the link editor.
We were four interviews in when it became clear the link editor wasn't landing. Rather than waiting until the full research round was complete, I made targeted changes overnight and the next morning's participant validated it immediately.
SYNTHESIS
Turning user feedback into a product recommendation
Tucker King
9:52 AM

“Sounds like the Analytics could be much more useful if we can show real leads, not just traffic...”

Product feedback comments showing requests for conversion-focused analytics and Tucker’s recommendation to track leads, bookings, and other meaningful outcomes.
Users wanted analytics to show what happened after someone clicked, not just how much traffic the page received. I turned that feedback into a focused set of conversion metrics, then checked with engineering to understand what we could support in the first release.
TECHNICAL ALIGNMENT
Resolving direction before shaping the architecture
Tucker King
2:52 PM

“Let me know if you’re aligned with this direction before I take the designs further...”

Team meeting screenshot showing Tucker asking for alignment on the timeline model before detailed design to avoid engineering rework.
The directions looked similar at the interface level, but each required a different underlying structure for the timeline. Moving into detailed design before choosing a model would have created avoidable rework for both design and engineering, so I paused to align on the foundation first.
INTERACTION DESIGN
Connecting the screen to the broader flow
Gavin
5 minutes ago

“I’m not sure we really need the ‘Instant Reels’ heading or a ‘Back’ button at the top of this flow...”

Design comment thread discussing the Instant Reels heading and Back action, with Tucker explaining why both were needed across multiple entry points.
This flow could be entered from several parts of the product, not just the Instant Reels tab. Removing the heading and labeled Back action would have reduced context and made the exit easier to miss. I kept both so the experience remained clear regardless of where users entered.
Tradeoff
Flagging UX debt without blocking the ship
Tucker
2:06 PM

“Requiring users to contact support to downgrade adds avoidable friction and isn’t a pattern we should keep long term.”

Slack discussion about requiring support for plan downgrades, with Tucker flagging the launch workaround as temporary UX debt and advocating for self-service downgrades.
Requiring users to contact support gave us a workable path to launch, but it introduced friction at a sensitive moment in the customer experience. I chose not to block the release, while making the compromise explicit and pushing to keep self-service downgrades on the near-term roadmap.
PRIORITIZATION
Protecting the roadmap from good ideas
Tucker
5 minutes ago

“Hmm, I'd like this idea if we were sticking with a single template...”

Design comment thread about adding more Social Site customization, with Tucker recommending deferring it until the multi-template system was defined.
More customization would have added flexibility in the short term, but the controls might not have worked consistently across the upcoming template system. Rather than introduce a feature we would likely need to rethink soon after launch, I recommended deferring it until we could design the customization model across templates.
Launch
Shipping with eyes open
Tucker
11:22 AM

“As we get close to launching Social Sites, I want to make sure we’re set up to track a few key signals...”

Slack message from Tucker outlining post-launch success metrics for Social Sites, including setup progression, sharing behavior, and conversion.
Just before launch, I wanted us aligned on what success would actually look like. I mapped the path from setup to conversion, identified sharing as the earliest signal of real intent, and called out the longer-term metric that would prove business value. The goal was to make sure we could learn quickly after launch, not just ship and hope.

case studies

Personal Project

Children’s Book Series

Created and published the Little Chicago Explorer series, now carried by retailers across Chicago.

Kickstarter Project We Love
Carried by Art Institute of Chicago
Two illustrated children's books titled 'Little Chicago Explorer: Dreams Aboard the L' featuring a girl looking at a train in a cityscape, and 'Little Chicago Explorer: Lila and the Magic of Chicago' showing a girl holding a stuffed dog near the Cloud Gate sculpture with tall buildings behind.

Let’s connect

Open to product design roles, collaborations, and thoughtful conversations.

Get in touch
© 2026 Tucker King. Based in Chicago, IL.
Get in touch

Have a role in mind or just want to talk shop? Feel free to reach out.

hello@tuckerking.co
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